This is why we exist.
Our Mission: Rebuilding What Was Given to Us
At Brazilian Wild Roots, we are not in business just to sell clothing.
We are in business to help restore something far more valuable: nature.
Forests are being cut down. Natural areas are vanishing. Pollution is increasing. These are not distant problems — they’re immediate, and they affect every one of us.
We ask ourselves a simple question:
What kind of world are we leaving for the next generation?
- What happens when parks disappear?
- When the air becomes harder to breathe?
- When nature becomes a memory instead of a living system?
This mission is not about trends or attention. It’s about responsibility.
And it starts with action.
Turning Sales into Reforestation
We’ve implemented a direct system in our store:
For every $0.35 in sales, one tree is planted.
This isn’t symbolic. It’s real.
We’ve partnered with trusted reforestation organizations across the globe to ensure that every contribution results in actual trees being planted — in Europe, South America, Asia, and North America.
Our long-term goal is straightforward:
- 50 million trees planted by the year 2050.
We know the road ahead is long, but that number is not a dream — it’s a target we’re actively working toward.
Our Vision Extends Beyond Trees
Planting trees is just the beginning. Our larger mission is to use business capital to tackle major environmental challenges:
- Pollution in natural areas
- Deforestation in critical regions
- Wildfires and their ecological aftermath
- The loss of biodiversity
We understand that we cannot solve these issues overnight — and we are not claiming to. But we are building the foundation to address them in meaningful ways over time, as our resources grow.
Transparency Is a Non-Negotiable
We want our customers to know exactly what’s happening with the support they provide.
Each month, we publish an executive impact report on our website. This report includes:
- The number of trees planted
- Locations of reforestation efforts
- Actions taken that month
- Verification and approval from environmental partners
You will be able to track the progress yourself. Nothing hidden, nothing exaggerated. Just honest, measurable action.
Verified Partnerships
At present, we do not yet have the financial means to fund all of our environmental goals independently. That’s why we’ve chosen to partner with verified organizations that specialize in ecological restoration. Their names and credentials will be listed transparently on our site, and every project will be documented and validated through them.
Staying Connected Through Real Updates
Our communication will remain clear and direct. We’ll be using our social media channels to provide updates from the field — including videos, project details, and ongoing reports.
This isn’t about image. It’s about showing the work, step by step.
A Shared Responsibility
We want to thank everyone who supports this effort — not as customers, but as participants in something larger than any one of us.
This work is for the future of your children, and ours.
It’s for the air we breathe, the water we drink, the earth we stand on.
It’s for the ecosystems that make life possible.
We appreciate your role in this journey.
Stay committed. Stay aware. Stay wild.